In 2014, Gazprom Neft continued active cooperation with public interest groups based on the principles of dialogue and partnership.
Adhering to the principles of transparency, the Company informs stakeholders about all aspects of its activities. In particular, the Gazprom Neft website in 2014 presented 148 official reports and 17 interviews with Company managers published in major Russian and foreign business and socio-political media outlets. Over the course of the entire year, senior executives regularly held press conferences and briefings at which they answered questions about operations, development plans and the performance results of Gazprom Neft.
The following topics were among the main information themes of the previous year: the Company’s development of major projects in new regions, the start of the second stage of oil refinery modernisation that aims to increase the depth processing and output of light petroleum products and the implementation of environmental programmes at Gazprom Neft enterprises. The media provided detailed coverage of the launch of the first new generation G-Way Styrelf polymer-modified bitumen production unit at the Moscow Oil Refinery.
Particular attention was paid to information support for the project to develop the Prirazlomnoye field in the Pechora Sea — the first oil production project on Russia’s Arctic shelf. Russian President Vladimir Putin gave the command to ship the first batch of oil from the Prirazlomnaya offshore ice-resistant fixed platform in April 2014. A documentary about the Prirazlomnaya platform was broadcast by the Russia–24 television channel and a special project called “Our Arctic” devoted to the work of Gazprom Neft on Russia’s Arctic shelf was implemented jointly with Kommersant newspaper. Leading international and Russian information agencies took part in a press tour of the Prirazlomnaya platform.
For better awareness about its projects, Gazprom Neft has also offered journalists the opportunity to take part in press tours at other production facilities such as the Omsk Lubricants Plant and the Company’s new bitumen plant in Shymkent, Kazakhstan.
In 2014, Gazprom Neft updated the design and structure of its corporate website www.gazprom-neft.ru. The comprehensive modernisation was conducted taking into account the best practices of international companies. Significant improvements were made to the functional capabilities of the resource as well as its structure and the navigation system between pages and sections. One of the key innovations was the creation of a section that collects information about all the Company’s products and services. In 2014, traffic to the Gazprom Neft website increased by 26% compared with the previous year. Gazprom Neft and the Gazpromneft filling station network have registered pages on social networks that are updated daily for more effective interaction with different target audiences.
Alexander Dybal Deputy CEO of OJSC Gazprom Neft
for corporate communications
“When developing the new Gazprom Neft website, we conscientiously took into account the requests of different audiences. Key information on the Company’s products and services is now available to consumers and business clients on a case-to-case basis. We are consciously moving away from the outdated idea of providing all users with the same type of information and are focusing on improving the personalisation of the website and its relevance for each visitor. This approach allows for conveying key points and messages in less time. This is an important step in our effort to improve the convenience and speed of communications as part of the use of our corporate Internet resource.”