Rebranding of the filling station network
Developing the segment for retail petroleum product sales is one of the key areas of the Company’s activities. Having its own national brand with a high level of recognition and trust in the product quality helps the Company achieve one of its strategic goals to become one of the leaders in Russia and the CIS in terms of retail sales and the efficiency of its filling station network by 2025.
| 2010 | 2011 | 2012 | 2013 | 2014 | |
|---|---|---|---|---|---|
| Number of rebranded filling stations | 428 | 507 | 562 | 568 | 578 |
| Number of rebuilt and rebranded filling stations | 99 | 163 | 255 | 365 | 427 |
| Number of filling stations built | 37 | 57 | 95 | 121 | 141 |
| Number of filling stations using a temporary brand | 341 | 345 | 367 | 292 | 247 |
| Number of unbranded filling stations | 119 | 178 | 25 | 8 | 7 |
578 ↑1.76%
the number of filling stations rebranded in 2014